{"id":1583,"date":"2018-03-15T14:50:54","date_gmt":"2018-03-15T14:50:54","guid":{"rendered":"https:\/\/www.interpumpfluidsolutions.com\/it\/?p=1583"},"modified":"2018-03-28T09:55:21","modified_gmt":"2018-03-28T08:55:21","slug":"interpump-fluid-solutions-branding","status":"publish","type":"post","link":"https:\/\/www.interpumpfluidsolutions.com\/it\/interpump-fluid-solutions-branding\/","title":{"rendered":"Interpump Fluid Solutions"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-5bff14c9d7d0b6dc0b0487bf8424bf03\">\n.avia-image-container.av-av_image-5bff14c9d7d0b6dc0b0487bf8424bf03 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-5bff14c9d7d0b6dc0b0487bf8424bf03 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-5bff14c9d7d0b6dc0b0487bf8424bf03 av-styling- av-hover-grow avia_animated_image av-animated-when-visible-95 fade-in avia-align-center  avia-builder-el-0  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.interpumpfluidsolutions.com\/wp-content\/uploads\/2017\/12\/ifsbranding1-1030x718-1030x430.jpeg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div>\n<section  class='av_textblock_section av-av_textblock-2de302bf1aa3cf4c9157dbe6f50ac7eb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 class=\"p1\"><span class=\"s1\">Storia del nuovo gruppo: Interpump Fluid Solutions<\/span><\/h3>\n<p class=\"p1\"><strong><span class=\"s1\">Perch\u00e9 abbiamo cambiato il nostro marchio?<\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">Il marchio coerente \u00e8 la chiave. Poich\u00e9 il gruppo IMM ha acquisito pi\u00f9 societ\u00e0 nel mercato dell&#8217;idraulica e ha aumentato i suoi punti di distribuzione in tutto il mondo, \u00e8 diventato sempre pi\u00f9 difficile formare queste societ\u00e0 sotto un&#8217;unica identit\u00e0 e un&#8217;offerta al mercato, avevamo bisogno di un cambiamento per definire la nostra posizione e il nostro settore all&#8217;interno del gruppo Interpump rendendolo chiaro ai nostri clienti. Sebbene ogni marchio all&#8217;interno di questo gruppo di aziende abbia i suoi punti di forza, non c&#8217;era un approccio coordinato alla commercializzazione dei prodotti e dei servizi ai propri clienti. Allo stesso tempo, abbiamo identificato la necessit\u00e0 di incrementare l&#8217;attivit\u00e0 di marketing verso un approccio pi\u00f9 orientato alle soluzioni verso le aree applicative nel loro insieme, al fine di aumentare l&#8217;opportunit\u00e0 di cross-selling di prodotti all&#8217;interno del gruppo. Da qui \u00e8 stato creato il progetto per Interpump Fluid Solutions.<\/span><\/p>\n<p class=\"p1\"><strong><span class=\"s1\">Come lo abbiamo fatto?<\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">Il gruppo ha impiegato un team competente con componenti provenienti da tutto il mondo per creare un marchio globale e di classe mondiale per competere con la concorrenza. Il team ha iniziato a lavorare con la creazione di un marchio per consolidare tutte le societ\u00e0 di produzione del gruppo con un unico marchio. Questo processo ha anche comportato un nuovo percorso nel marketing digitale per il gruppo con un sito web completamente nuovo in fase di sviluppo e lanciato nella Primavera 2018. Ci\u00f2 consentir\u00e0 ai clienti di tutto il mondo di ottenere facilmente informazioni sulle soluzioni che IFS pu\u00f2 fornire e con facilit\u00e0 per accedere alle informazioni sul prodotto. Il sito Web \u00e8 stato progettato tenendo conto delle aree di applicazione specifiche, consentendo agli utenti di spostarsi facilmente verso un settore scelto e leggere le ultime notizie, i contenuti e le informazioni sul prodotto e le soluzioni per quel settore.<\/span><\/p>\n<p class=\"p1\"><strong><span class=\"s1\">Definire una tonalit\u00e0 di blu<\/span><\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1742\" src=\"https:\/\/www.interpumpfluidsolutions.com\/it\/wp-content\/uploads\/sites\/7\/2018\/03\/ifsbranding2-1030x724-1-300x211.jpeg\" alt=\"\" width=\"300\" height=\"211\" srcset=\"https:\/\/www.interpumpfluidsolutions.com\/it\/wp-content\/uploads\/sites\/7\/2018\/03\/ifsbranding2-1030x724-1-300x211.jpeg 300w, https:\/\/www.interpumpfluidsolutions.com\/it\/wp-content\/uploads\/sites\/7\/2018\/03\/ifsbranding2-1030x724-1-768x540.jpeg 768w, https:\/\/www.interpumpfluidsolutions.com\/it\/wp-content\/uploads\/sites\/7\/2018\/03\/ifsbranding2-1030x724-1.jpeg 1030w, https:\/\/www.interpumpfluidsolutions.com\/it\/wp-content\/uploads\/sites\/7\/2018\/03\/ifsbranding2-1030x724-1-705x496.jpeg 705w, https:\/\/www.interpumpfluidsolutions.com\/it\/wp-content\/uploads\/sites\/7\/2018\/03\/ifsbranding2-1030x724-1-450x316.jpeg 450w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><strong><span class=\"s1\">Il nuovo marchio<\/span><\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1743\" src=\"https:\/\/www.interpumpfluidsolutions.com\/it\/wp-content\/uploads\/sites\/7\/2018\/03\/ifsbranding4-1030x722-1-300x210.jpeg\" alt=\"\" width=\"300\" height=\"210\" srcset=\"https:\/\/www.interpumpfluidsolutions.com\/it\/wp-content\/uploads\/sites\/7\/2018\/03\/ifsbranding4-1030x722-1-300x210.jpeg 300w, https:\/\/www.interpumpfluidsolutions.com\/it\/wp-content\/uploads\/sites\/7\/2018\/03\/ifsbranding4-1030x722-1-768x538.jpeg 768w, https:\/\/www.interpumpfluidsolutions.com\/it\/wp-content\/uploads\/sites\/7\/2018\/03\/ifsbranding4-1030x722-1.jpeg 1030w, https:\/\/www.interpumpfluidsolutions.com\/it\/wp-content\/uploads\/sites\/7\/2018\/03\/ifsbranding4-1030x722-1-705x494.jpeg 705w, https:\/\/www.interpumpfluidsolutions.com\/it\/wp-content\/uploads\/sites\/7\/2018\/03\/ifsbranding4-1030x722-1-450x315.jpeg 450w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><strong><span class=\"s1\">Che succeder\u00e0?<\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">Il brand Interpump Fluid Solutions ci permetter\u00e0 di continuare a lavorare con i nostri partner e clienti in tutto il mondo, coltivando l\u2019approccio diretto e professionale che ha da sempre contraddistinto la nostra crescita e le nostre relazioni commerciali.<\/span><\/p>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":1588,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Interpump Fluid Solutions New Branding Story 2018<\/title>\n<meta name=\"description\" content=\"Interpump Fluid Solutions : New Branding Story Why have we changed? 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